Wednesday, September 5, 2007

The crew of thieves in LADRON QUE ROBA A LADRON. Photo credit: Dan Austin

Lionsgate's LADRON QUE ROBA A LADRON
Largest Spanish language opening to date!



Labor Day weekend brought the laborers out in droves to break the record of the largest opening weekend ever for a Spanish language film.

Starring Fernando Colunga, Miguel Varoni, Julie Gonzalo, Gabriel Soto, Ivonne Montero, Saul Lizaso, and Sonya Smith, LADRON QUE ROBA A LADRON opened to a strong 2.03 million, garnering a 6,000 per screen average in 340 theatres.

"We are thrilled with the opening which proves that there is a market for Spanish language films for the mass audience that watch Univision and Telemundo network " said Jim McNamara, president of Panamax films.


LADRON QUE ROBA A LADRON unites crack thieves, Emilio and Alejandro, once again for their next heist: to rob the TV infomercial guru Moctesuma Valdez, right from underneath his nose. Valdez, a multimillionaire snake charmer, sells placebos as cures for weight loss, male shortcomings and even cancer.

Their idea is to assemble their old crew of professional thieves and plant them, like a sleeper cell, into the life of their mark, disguising them all as chauffeurs, gardeners, maids, and repairmen. But much to their dismay, no one from their old crew wants to do it.

So instead, they turn to real immigrants—who have NEVER committed a crime in their lives, but have the perfect cover to commit the perfect crime because of their access to highly secured areas. The result: a motley crew of underdogs, undertaking an impossible task, at impossible odds…but sometimes, being underestimated can be your best weapon.

As the popular Spanish expression goes, LADRON QUE ROBA A LADRON TIENE CIEN AÑOS DE PERDON which means "a thief who steals from a thief will receive 100 years of forgiveness."

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